Sky TV and their sucky attitude to existing customers

At some point yesterday, while we were at work, there was a power cut at our house. The surge killed our Sky TV box - bummer...
So I went onto the Sky website to find out about getting a replacement box.

I was appalled to discover that existing customers have to pay three times as much for a new box as new customers do. New customers get it for £49, we, as loyal customers of over 10 years have to pay £149 PLUS they want another £60 for some bloke in a van to come and plug the bugger in!

Cue snotty consumer email asking them to explain why they feel this is ok and asking what exactly I get for my £60 installation fee. Their response was the worst type of impersonal bullshit I've ever had the displeasure to read.

"Thank you for contacting Sky Help Centre enquiring about the service we provide our existing customers.

I sorry to read your comments regarding this matter and welcome this opportunity to clarify our position.
Our agreement with you is to provide viewing services of your chosen viewing option and this we have done. Sky does make available promotional offers to new and past customers. However, long-standing active customers are also invited to upgrade their viewing option from time to time in response to promotional marketing mailings, which are issued.
I do not consider our policy to be unusual in comparison to many major service providers. Our aim is not only to provide excellent viewing services to our customers, but also to ensure that new business continues to be improved.
Due to our promotional offers changing so frequently and being more tailored to what packages and products you select, the best way for you to get the most up to date information would be to check out our website at the following link....."

Honestly - they may as well have simply sent me an email saying "Dear customer - fuck off."
This is the end of my relationship with Sky TV. I'll be looking to switch to another provider asap.