When I was a kid, I used to get one or two Valentine's cards each year. They'd always be unsigned and anonymous. Part of the fun was trying to work out who fancied you. :-)
It was a wonderful opportunity to anonymously declare your feelings for someone who wasn't aware they were the object of someone's affection. That was the whole point of Valentine's Day - wasn't it?
These days it's 100% commercial. We're bombarded with cheap, tacky, red merchandise for weeks in advance and everyone has these huge, expensive expectations thrust upon them.
Sales of vomit-inducing teddy bears wearing t-shirts that say "I wuv you" soar. Restaurants charge extortionate amounts for what is normally a set menu and cheap bottle of fake champagne. Flowers are suddenly double their usual price and everyone is expected to buy all this stuff regardless - because if you don't, it means you don't care. Bullshit.
I honestly can't believe that everyone just goes along with what is so obviously just marketing. Tell your loved one that you love them on any other day. Buy them flowers and chocolates or take them out to dinner, just because YOU thought of it. Don't wait for someone to tell you when to show you care. It's 100% more impressive if you do it off your own back.
Open you heart - not your wallet.
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